Key Account Management Excellence

Key Account Management Excellence is a strategic marketing and sales programme that shows Key Account Managers how to do what their job title suggests- manage the Key accounts. 

Key Account Management is about leverage, maximising opportunities and creating a viable value chain. As a high level overview the programme proposes a strategy of how how to keep your client but change your value proposition by keeping relevant to customer needs. Ultimate customer value depends on a customer crisis. This can be in the area of complacency, uncertainty, despair or conflict. Key Account managers really come to the fore when customers have a problem and the KAM can provide the solution.